Service Page Scorecard for AI Search
Use the free Martecks service page scorecard to check whether a local service page is clear enough for buyers, Google, and AI search.
Service page scorecard for AI search
A strong service page says what you do, where you do it, who it is for, why you can be trusted, and what the buyer should do next.
What the scorecard checks
- Service clarity: whether the page names the exact buyer problem and outcome.
- Location clarity: whether the city, service area, and local proof are obvious.
- Proof: whether reviews, photos, examples, credentials, or process details support the claim.
- FAQs and CTA: whether the page answers buyer questions and gives a clear next step.
- Schema and internal links: whether search systems can understand how the page fits the site.
When to use it
Use the scorecard before rewriting a local service page, creating city pages, improving AI visibility, or asking why AI search does not recommend the business.